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In order to make the keywords relevant to the search intent, you need to assign a match type to each keyword Keyword match types help control which searches trigger your ads In other words, they determine how broad or narrow you want a searcher's search query to match the keyword in your AdWords account There are 5 types of keyword match · Modified Broad Keyword Match Type Recent Changes and Developments Although we have included Broad Match Modifier in this article as some of you will still be using this at the time of reading, Google has announced it will start to be phased out this month (February 21) and incorporated into Phrase MatchLearn about the keyword match types you can use in Google Ads with your search campaigns You will learn about broad match, phrase match, exact match, and ne The Definitive Guide To Google Ads Keyword Match Types Google ads keyword match types 2021